Design For animation, Guiness World Cup ad

We have began a new module, Design for animation, all about pre-production throughout animation. The brief is to create a 20 second Ident for a chosen sport for the Olympics 2012, held in London. I got football, which is a very strong subject for me so would be quite interesting for me to explore. Here is a video for the 2007 Rugby Guiness world cup ad. Very nice character design and style, and brilliant camera shots to catch the slick movement and the gameplay. It would be similar to what I would want for my Football Olympic Ident.